Here are 10 trusted UV cream brands in Japan, along with descriptions of their characteristics, history, and company information.

1. Shiseido
   
   
   
   • Characteristics: Shiseido is one of Japan's oldest and most respected beauty brands, known for its high-quality skincare products. Their UV creams offer excellent sun protection with advanced formulas that are gentle on the skin.
   
   
   • History: Founded in 1872, Shiseido has a long history of innovation and research in the beauty industry. They are committed to combining science and art to create products that enhance natural beauty.
   
   
   • Company Information: Website - https://www.shiseido.com/
   
   
   
   


2. Kanebo
   
   
   
   • Characteristics: Kanebo is renowned for its luxurious and effective skincare products. Their UV creams provide broad-spectrum protection while nourishing the skin with beneficial ingredients, leaving it smooth and hydrated.
   
   
   • History: Established in 1887, Kanebo has become synonymous with Japanese beauty. The brand focuses on creating products that harmonize with nature and enhance the skin's natural radiance.
   
   
   • Company Information: Website - https://www.kanebo-global.com/
   
   
   
   


3. Biore
   
   
   
   • Characteristics: Biore offers a wide range of affordable and effective UV creams. Their lightweight formulas are designed for daily use, providing reliable sun protection without leaving a greasy or sticky residue.
   
   
   • History: Biore is a popular skincare brand owned by Kao Corporation, a Japanese consumer goods company. They specialize in producing products that are gentle on the skin and suitable for everyday use.
   
   
   • Company Information: Website - https://www.kao.com/global/en/
   
   
   
   


4. Anessa
   
   
   
   • Characteristics: Anessa is a premium UV cream brand known for its highly effective sunscreens. Their products feature a unique Aqua Booster technology that enhances sun protection when exposed to water or sweat.
   
   
   • History: Anessa is a subsidiary of Shiseido, dedicated to developing sun care products. They aim to provide long-lasting protection against harmful UV rays, ensuring the skin stays healthy and radiant.
   
   
   • Company Information: Website - https://www.shiseido.co.jp/anessa/en/
   
   
   
   


5. Allie
   
   
   
   • Characteristics: Allie is a well-known UV cream brand that offers high-performance sunscreens. Their products are formulated to be waterproof and sweat-resistant, making them ideal for outdoor activities and sports.
   
   
   • History: Allie is a brand under Kanebo's portfolio, focusing on sun protection. They combine advanced technology with elegant textures to deliver reliable UV defense without compromising comfort.
   
   
   • Company Information: Website - https://www.kanebo-global.com/allie/
   
   
   
   


6. Nivea
   
   
   
   • Characteristics: Nivea, a global brand with a strong presence in Japan, offers a range of UV creams suitable for different skin types. Their products are known for their moisturizing properties and ease of application.
   
   
   • History: Nivea is a skincare brand owned by Beiersdorf, a German company. They have been providing skincare solutions for over a century and are known for their commitment to high-quality and effective products.
   
   
   • Company Information: Website - https://www.nivea.com/
   
   
   
   


7. Bioré UV Aqua Rich
   
   
   
   • Characteristics: Bioré UV Aqua Rich is a popular line of UV creams known for their lightweight and watery textures. They provide high sun protection while feeling refreshing on the skin, making them suitable for daily use.
   
   
   • History: Bioré is a brand under Kao Corporation's umbrella, specializing in skincare products. They focus on developing non-greasy and comfortable formulas that cater to different skin types.
   
   
   • Company Information: Website - https://www.kao.com/global/en/
   
   
   
   


8. Suncut
   
   
   
   • Characteristics: Suncut offers a range of UV creams and sunscreens that provide effective sun protection. Their products feature innovative formulas that prevent damage from both UVA and UVB rays.
   
   
   • History: Suncut is a Japanese brand owned by Kose Corporation, a company dedicated to beauty and skincare. They prioritize product safety and efficacy while ensuring a pleasant user experience.
   
   
   • Company Information: Website - https://www.kose.co.jp/en/
   
   
   
   


9. Sofina
   
   
   
   • Characteristics: Sofina is a skincare brand that specializes in UV protection and anti-aging products. Their UV creams offer comprehensive sun defense while addressing specific skincare concerns such as hydration and firmness.
   
   
   • History: Established in 1982, Sofina is a subsidiary of Kao Corporation. They focus on combining science and nature to create effective and luxurious skincare solutions.
   
   
   • Company Information: Website - https://www.sofina.co.jp/en/
   
   
   
   


10. Namerakahonpo
    
    
    
    • Characteristics: Namerakahonpo offers UV creams infused with natural ingredients, such as soybean extract, to nourish and moisturize the skin. Their products are gentle and suitable for sensitive skin types.
    
    
    • History: Namerakahonpo is a Japanese skincare brand known for harnessing the power of soybeans in their formulations. They prioritize natural ingredients and traditional beauty techniques to promote healthy and radiant skin.
    
    
    • Company Information: Website - https://www.nameraka-honpo.co.jp/
    
    
    
    

Please note that it's always a good idea to check the official websites of these brands for the most up-to-date information and to explore their full range of products.